Active Brands Reexamining Endorsement Deals in Intermittent Sports World

Elwanda Tulloch

After months of a world without professional sports, the leagues, elite athletes and their sponsors hope that pandemic-weary consumers will tune in now that games are finally restarting. But where endorsement deals will go from here is another story altogether.

Some have greeted the delayed start of the National Basketball Association’s season and current playoff rounds with a shrug. The season may be short-lived anyway though, as it’s been reported several NBA players are discussing a boycott following the police shooting of Jacob Blake in Kenosha, Wisc., on Sunday. On Wednesday, Milwaukee Bucks players didn’t take to the floor for their game against the Orlando Magic, and following that, the NBA postponed the night’s two other playoff games. (Major League Baseball’s Milwaukee Brewers as well as four WNBA teams later joined the NBA teams’ stance and called off their Wednesday games.)

Others are wary of how the recent spikes in … Read More